EMA was created with the realisation that accessibility and inclusion cannot be achieved without significant changes in the way society thinks about this.  Actually, most of society doesn’t think about these issues.  So that is a problem to start with.  How to increase awareness when hardly anyone knows there is something to be aware of.  This is a conundrum, Catch 22, paradox, or which came first the chicken or the egg, kind of problem!  Our deeply felt conviction is that if we can put across these issues in a compelling factual and endearing way we can reach most people’s sense of equity.

Who We are

Our team are all professionals who have by way of personal life changes or other experiences, have become to realise that this issue needs a great deal of work.  All of us have already committed to this work individually in our own areas of expertise.  We realised we needed a common platform to develop these skills towards fulfilling bigger tasks which require more resources than we can achieve alone.

Our Mission

Accessibility and Inclusion for All.  That means what we do will benefit everyone.  Persons With Disabilities, carers of PWD and EVERYONE else.  Our work will always be constructive and supportive of all establishments in the efforts to achieve compliance in these matters.

What We Do

In these areas of Accessibility and Inclusion, we use many different resources to back our advocacy work.  Also, these resources are applied to the advisory and educational material to enable powerful awareness and sensitisation experiences.  We are continually gathering new resources to develop new and contemporary material to better carry out our awareness activities.  We are committed to commissioning original research and development providing high-quality fact-based material for our cause.

Our History

In 2016 Peter Gibson was studying the various government references documents and standards and was sometimes confused by some of the very poor illustrations and diagrams that “supported” the clauses.  Some of the drawings were actually significantly wrong in the way they presented the clauses.  While researching this he found some better illustrations on the internet but realised that in order for the average person to understand these they needed to be easier to understand so he started making 3D illustrations to provide a better comprehension of the “look” of the compliance features.

In 2017 Peter met Prachi through a local accessibility advocacy group and as their individual work complemented each other efforts they started to collaborate.  In 2018 Maitreya was contacted through common social media contacts.  It was immediately obvious that Maitreya was the best possible fit for legal and advocacy work.  Finally, we gelled into a working team and EMA was registered as a chapter 8 company.

Our 6-D Process


Find new and powerful tools including developing technologies to assist with measurement of compliance, develop tools to support new compliant construction


Define strategies and key break-though awareness pressure points to ensure maximum effect.


Design assistive tools and educational materials that will engage and inspire people to develop their own understanding and awareness of accessibility and Inclusion.


Develop resources, research teams, collaborative groups and materials to support our work.


Deploy our services throughout India and beyond.


Deliver World-Class tools and educational resources toward fulfilling the goal of making accessibility and inclusion the norm.